Digital marketing has seen major transformation over the recent years. Marketing and advertising tactics such as pay-per-click are today vastly different from what they were at inception. Tactics that appeared to have the magic touch only several years ago might easily fall flat today.
Currently, everything is heading the mobile route, ranging from watching videos to consuming content and opening emails. Everything that your business does today should be done with the ever growing mobile audience in mind.
Create Great Content
The average viewer of today has been swamped with so many ads on their devices to the point where many simply scroll past the ads without even noticing what they contain. This means that as an entrepreneur, you need to become more creative in the kind of content you create. Become innovative so that your viewers can watch an ad without them caring it’s actually an ad or even realizing it.
Target your potentials contextually utilizing third party data providers. You can even do the targeting based on specific and unique demographics to generate service or product awareness. You can, for example, use Google Display Network’s topic targeting for identifying users that browse sites dealing with mobile devices.
Target through Social Networks
Catch your social networks online audience in a way that is much more targeted — these days, they are using these social apps heavily and all day long. Run well-designed ad campaigns on widely used networks like Instagram, Facebook, LinkedIn, and Twitter.
Use each of the network based on its unique strengths. For instance, Twitter can be used to keep you in the news feed of a trending topic or active in a particular conversation.
Maximize On Video Streaming
YouTube is currently the second largest search engine. This can be credited to the growing video content consumption for everything ranging from pre-purchase research, entertainment to tutorials, and more.
With the growing popularity of Instagram and Snapchat video, you can develop powerful advertising 15-second clips that can be regularly manipulated, edited and re-produced in lots of creative ways to boost brand authority and awareness.
Utilize Affiliate Marketing
Affiliate marketing, a huge multi-billion industry often gets overlooked by businesses in terms of monetizing mobile. However, the truth is, huge affiliate networks such as Commission Junction and eBay Enterprises are offering access to advertisers in their thousands that pay based on your performance to send orders and leads to them. The best part regarding affiliate marketing is that you are paid for actual performance.
Of course, there are lots of mobile digital marketing strategies that can be employed with great success. You shouldn’t limit your overall strategy to only the above strategies. Organic social media, email marketing, blogging, and SEO are strategies that must continue being part of your larger mobile marketing pie. But incorporating the above critical strategies will help in engaging and reaching a larger audience.