Technology is advancing at a rapid pace, and this is changing the way that digital advertising needs to be conducted. Part of this change is caused by changes in the devices that are used by potential customers. There are other changes that are underway, due to the increased need for cyber security nowadays.
Mobile Device Use:
As little as a few years ago, it was quite uncommon for people to search for businesses using mobile devices. However, this has changed dramatically. It is estimated that around fifty percent of internet traffic comes from mobile devices.
Certain types of mobile devices are especially common, but it is important for advertisers to cater their advertising to a wide range of mobile devices.
Business websites also have to be mobile friendly for the sake of search rankings. Google and other search engines tend to rank non-mobile friendly webpages significantly lower than those that are mobile optimized, at least in mobile search results.
It is essential to seek to minimize the amount of space that is taken up by text on websites. Mobile devices have small screens. This has often meant that advertisers have to make their sales pitches more brief and to the point. This is the driving force behind the explosion in popularity of responsive websites that have the ability to automatically fit any device’s screen.
There are other parts of making sure a website is mobile friendly. It’s important for businesses to make sure that online advertisements with video are designed to show on mobile devices. Many common video codes, such as Java, will not play on mobile devices. Therefore, it is exceedingly common for businesses to need to change the type of video player they use.
There are many businesses that are unsure of how to advertise successfully to mobile device users, and they are seeking out the services of search engine optimization professionals. In addition, some online services that help small businesses to design their page are now ensuring that all websites created through them are mobile friendly. For instance, Godaddy.com ensures that all websites designed through their hosting service are mobile friendly. It is likely that in the future more hosting providers for businesses will begin to take mobile devices into account.
Increased Concern About Cyber Attacks:
The recent politically motivated cyber attacks has caused concern amongst some business owners. Some even have made plans of how to continue to advertise successfully, if they aren’t able to advertise online. In the event of this a serious cyber attack, many businesses plan to turn back to advertising on television, radio, and newspapers. Unfortunately, not advertising online would take away a major piece of the puzzle. This conservative and defensive approach seems shortsighted and it’s more likely that the increased national coverage of this issue will lead to an uptick is digital security, rather than reactionary advertising strategies.
If you search online, you will notice that there are more advertisements for website security. There are now many services that assist business owners in ensuring that their most important online advertisement, their website, will remain safe during a cyber attack.
Just a few of the features and potential pitfalls of our rapidly changing digital world…