3 Ways to Encourage Millennials to Shop with You

Millennial Consumer Scrabble Tiles
How to tailor your marketing strategy to target millennial consumers.

Digital advertising seemed easier when your focus was on advertising in print media. Those days are long gone as retailers are focusing on millennials that were born in the 1980s and 1990s. Most do not remember the world without internet in their homes. Therefore, retailers need to change their digital advertising techniques.

Recommendations From Friends Carry More Weight

Facebook, Instagram, Snapchat, Twitter and many other social media outlets make it very easy for millennials to see what their friends are thinking about any topic. Since people naturally trust what their friends are thinking more than what a retailer is telling them, retailers must create methods to encourage people to say great things about their companies.

The first step that retailers need to do is listen to their customers. One possible suggestion is to participate in secret shopping programs to see what type of experience a customer is truly receiving. Use Social Mention and other programs to see what your customers are saying about your business online is vital.

Once a company can be sure that customers are receiving outstanding service, then find ways to share that message. Create a page where customers can leave reviews. If your business is part of a review site, then allow Google to post those reviews right on the search engine result page. Create customer testimonial YouTube videos to allow others to see the results from real customers.

Nearly 44 percent of customers say that they are willing to promote products to their friends in exchange for a small gift which is far cheaper than hiring a celebrity to promote your product especially when you consider that 84 percent of millennials say that they trust these recommendations more than what others say.

Use Smartphone Advertising

The average millennial checks their smartphones more than 43 times a day. You must be competing in mobile advertising if you want to beat out your competitors.

Start with thinking mobile first when designing new websites as this forces you to think about what content and images are really the most important. Using this approach allows the designer to focus up rather than eliminate important elements. Choose typefaces, colors, and interface elements like buttons, menus, and input controls to make it easy for mobile users to navigate your site. Make sure that your site is responsive.

Use Cause Advertising

61 percent of millennials say that they are very concerned about leaving the world a better place than it is now. Therefore, cause advertising is very effective. When your company does something good to help the world, let others know through your advertising.

Successful retailers will change with the times by adapting these three methods. Make sure to always have a way for your customers to share with their friends, have a mobile site and do cause advertising.

Mobile Advertising Strategies to Transform Your Business

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If you’re not focused on mobile marketing your business could be missing out.

Digital marketing has seen major transformation over the recent years. Marketing and advertising tactics such as pay-per-click are today vastly different from what they were at inception. Tactics that appeared to have the magic touch only several years ago might easily fall flat today.

Currently, everything is heading the mobile route, ranging from watching videos to consuming content and opening emails. Everything that your business does today should be done with the ever growing mobile audience in mind.

Create Great Content

The average viewer of today has been swamped with so many ads on their devices to the point where many simply scroll past the ads without even noticing what they contain. This means that as an entrepreneur, you need to become more creative in the kind of content you create. Become innovative so that your viewers can watch an ad without them caring it’s actually an ad or even realizing it.

Display Advertising

Target your potentials contextually utilizing third party data providers. You can even do the targeting based on specific and unique demographics to generate service or product awareness. You can, for example, use Google Display Network’s topic targeting for identifying users that browse sites dealing with mobile devices.

Target through Social Networks

Catch your social networks online audience in a way that is much more targeted — these days, they are using these social apps heavily and all day long. Run well-designed ad campaigns on widely used networks like Instagram, Facebook, LinkedIn, and Twitter.

Use each of the network based on its unique strengths. For instance, Twitter can be used to keep you in the news feed of a trending topic or active in a particular conversation.

Maximize On Video Streaming

YouTube is currently the second largest search engine. This can be credited to the growing video content consumption for everything ranging from pre-purchase research, entertainment to tutorials, and more.

With the growing popularity of Instagram and Snapchat video, you can develop powerful advertising 15-second clips that can be regularly manipulated, edited and re-produced in lots of creative ways to boost brand authority and awareness.

Utilize Affiliate Marketing

Affiliate marketing, a huge multi-billion industry often gets overlooked by businesses in terms of monetizing mobile. However, the truth is, huge affiliate networks such as Commission Junction and eBay Enterprises are offering access to advertisers in their thousands that pay based on your performance to send orders and leads to them. The best part regarding affiliate marketing is that you are paid for actual performance.

Conclusion

Of course, there are lots of mobile digital marketing strategies that can be employed with great success. You shouldn’t limit your overall strategy to only the above strategies. Organic social media, email marketing, blogging, and SEO are strategies that must continue being part of your larger mobile marketing pie. But incorporating the above critical strategies will help in engaging and reaching a larger audience.