3 Ways to Encourage Millennials to Shop with You

Millennial Consumer Scrabble Tiles
How to tailor your marketing strategy to target millennial consumers.

Digital advertising seemed easier when your focus was on advertising in print media. Those days are long gone as retailers are focusing on millennials that were born in the 1980s and 1990s. Most do not remember the world without internet in their homes. Therefore, retailers need to change their digital advertising techniques.

Recommendations From Friends Carry More Weight

Facebook, Instagram, Snapchat, Twitter and many other social media outlets make it very easy for millennials to see what their friends are thinking about any topic. Since people naturally trust what their friends are thinking more than what a retailer is telling them, retailers must create methods to encourage people to say great things about their companies.

The first step that retailers need to do is listen to their customers. One possible suggestion is to participate in secret shopping programs to see what type of experience a customer is truly receiving. Use Social Mention and other programs to see what your customers are saying about your business online is vital.

Once a company can be sure that customers are receiving outstanding service, then find ways to share that message. Create a page where customers can leave reviews. If your business is part of a review site, then allow Google to post those reviews right on the search engine result page. Create customer testimonial YouTube videos to allow others to see the results from real customers.

Nearly 44 percent of customers say that they are willing to promote products to their friends in exchange for a small gift which is far cheaper than hiring a celebrity to promote your product especially when you consider that 84 percent of millennials say that they trust these recommendations more than what others say.

Use Smartphone Advertising

The average millennial checks their smartphones more than 43 times a day. You must be competing in mobile advertising if you want to beat out your competitors.

Start with thinking mobile first when designing new websites as this forces you to think about what content and images are really the most important. Using this approach allows the designer to focus up rather than eliminate important elements. Choose typefaces, colors, and interface elements like buttons, menus, and input controls to make it easy for mobile users to navigate your site. Make sure that your site is responsive.

Use Cause Advertising

61 percent of millennials say that they are very concerned about leaving the world a better place than it is now. Therefore, cause advertising is very effective. When your company does something good to help the world, let others know through your advertising.

Successful retailers will change with the times by adapting these three methods. Make sure to always have a way for your customers to share with their friends, have a mobile site and do cause advertising.

Personalized Social Media Targeting

Social media logo blocks
Reaching an audience on social media is only the first step.

Living in the digital age has major positives compared to the previous decades of the 80s and 90s. Though this style of marketing has been around for quite sometime, the past 15 years has experienced an explosion as most companies tend to do much of their business online. Marketing with the use of digital technology such as display advertising, computers, cell phones, and other forms of digital media has made it possible to reach the most amount of consumers in half the time. This is a great way to get your name out to the public, but in marketing you most know who your target audience is. Understanding what’s new, what’s next, and what’s hot gives companies a better understanding of the market and what trends are popular. Here are some of the hottest trends currently in 2016 which can help your business stay out of “the red.”

Affordable Social Media Marketing

For any company or business, selling your products and services is the end goal. Whether you know who specific target audience or not, reaching the masses gives you a huge advantage over the field and social media works perfectly for achieving this. Platforms such as Facebook, Twitter, Snap Chat, YouTube, or any other media site can give your brand total exposure. Just think, your company has it’s own social media account with it’s own customer base. You can now directly reach all of your customers/clients by just posting updates, deals, specials, and important information. The benefit of this action is that it saves time and money since most media sites are free of charge for use. Not only do you reach your target audience directly, any of your customers friends or followers are being exposed to your products/services. Everything is connected on social media. With this new exposure, your brand can and will pick up new subscribers without you ever having to spend a dollar on extra advertising. It’s genius! Social Media has changed the game drastically from an advertising stand point and growth will continue well into the future.

Personalization

So if the above seems like a no-brainer, that’s because it is!  The key to effective social media marketing in 2016 is personalization.  This aspect of SMM is what any marketer worth her salt should master to stay out in front of the industry.

So where to start?  Now that you have your customer base set up, you can begin to market specifically to those individuals. This is called personalization as you now know exactly what products to sell each person. Personalization is a tailored style of marketing. Most forms of advertisements can oversaturate a customer, especially if the products/services aren’t what the customer wants. Personalization offers the customer what he/she wants from the past experiences of what the customer has already purchased. Your business can automatically send personal emails to each customer based on their previous interactions with the business. This action builds a strong relationship as well and makes the customer appreciate your brand even more.

While this is a strong SMM outreach approach, you’ll want to make sure you’re balancing your aggressive strategy with organic social content that your brand’s followers find useful.  Overdoing it is a great way to alienate your loyal customers which could land your business in a worse place than where it started.  Research things like the types of social content that your target customers consume, which social network they interact with the most, and marketing email open rates in your sector.  This will help you create a tailored strategy that doesn’t bombard your organic followers with content that could be perceived as constant advertising.